About Us

The Steinberg Group provides marketing research, analysis and general marketing services. With over 25 years experience in the marketing and marketing research fields, we offer each of our clients a customized approach to solving their marketing challenges.

David Steinberg, Principal

David is the founding partner of The Steinberg Group, LLC.  He helps marketing and leadership teams create strategic approaches to marketing. David helps organizations identify key needs and then develops comprehensive market research and implementation plans, focusing on maximizing marketing ROI.

Prior to launching The Steinberg Group, David spent more than 15 years in marketing and market research roles with major brand companies such as Crayola (a Hallmark company), Kindercare, Insight Schools (a subsidiary of University of Phoenix, Kaplan Education, and now part of the K12 organization).  In addition to his corporate experience, David brings more than ten years of agency-side market research experience, having designed and implemented more than 500 survey research and focus group projects for consumer-brand, political and government clients. David is also an experienced focus group moderator.

David has an M.B.A. from Pepperdine University and a B.A. in English Literature from the University of California at Los Angeles.

David currently serves as the Vice President, Business Alliances for the Internet Marketing Association.