Using Competitors’ Names In Keywords

It’s perfectly acceptable in Adwords to use competitors’ names in your keywords as long as there’s no deceptive advertising copy: “Google allows advertisers to bid on competitor keywords as well as to use competitor terms in the ad text itself as long as advertisers do not make any false or inaccurate claims in their ads (from article below).” But as you can see from the link below, things can get pretty sketchy when you use the Dynamic Keyword Insertion tool….  How about you insert the words sold-out to...

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F Shopping Gets an F? Surprising? NOT.

http://www.bloomberg.com/news/2012-02-17/f-commerce-trips-as-gap-to-penney-shut-facebook-stores-retail.html

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QR Code? What’s in a name (or image?)

The QR code (or Quick response code) was developed and first used by the automotive industry to speed up the manufacturing process.  Cool.  Imagine all the way back to 1994 when some giant bar code reader could just scan one of these codes and feed the information back to a giant computer with a partitioned 30 MB hard dive.  Ouch. Fast forward to 2012, when supposedly, we are all running around with our Iphones (or other smartphones) and saving keystrokes and swipes by capturing these little icons with our cameras. While most people I talk...

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Get out from behind the mirror (or can you give up your chocolate?)

Qualitative research has changed so much in the last few years.  For a while there, it looked as if quantitative survey technology was so far outpacing it’s emotional cousin that we were all destined to stay behind the ever present mirrored wall, in rooms full of snacks, soft drinks and the occasional bottle of wine (more on that later). But just when it seemed little change was coming on the Qualitative side, along came “virtual” focus groups with everything from “Bulletin Board” interactions to live video feeds.  At first, I was...

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#McDonalds = #McDumb?

Lots of articles today on McDonalds’ twitter campaign that backfired.  We are all Monday-morning quarterbacking this one, but honestly, did they really think #McDstories was going to net them a treasure trove of beautiful anecdotes?  Even the best loved brands need tread carefully with that type of strategy. To me, it’s pretty simple.  What’s the overall favorable or NPS score for the brand (and if you don’t know, you should embark on this type of campaign).  If your measurement of those who are unfavorable towards...

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Zappos hacked… Will your faith in the brand be shaken?

Well, another online retailer hacked, and yes, my account is included.  According to the carefully worded email from Zappos, there’s a chance that my email, shipping address and last four digits of my credit card may have been accessed (and yours too?). How do you feel they have handled this issue so far?  Will your faith in the brand be shaken?  More importantly, will you shop buy from Zappos again?   Zappos 24 million records...

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